Be•at is Belgium's market leader in event locations, with seven arenas and theaters across the country. Four of their arenas now have eleven fully branded earbeanz vending machines, each tailored to the branding of the specific location. A collaboration that shows how large organizations can offer hearing protection in a sustainable way while creating a new source of income, without extra work. This way, safety becomes part of the experience.
During Amsterdam Pride, guests were provided with custom EasyToys earbeanz, completely in their own style. From the color of the earplug and filter to the pod, everything has been custom designed. A playful collaboration that shows how brands can literally express their identity. Without a campaign or message, but with a clear intention: fun, safety and self-expression.
Club Lofi shows that it doesn't always have to be big to make an impact.The popular event location in Amsterdam works with one vending machine that serves the entire site. Visitors can quickly get earplugs themselves, the bar is relieved and the location earns money immediately. One machine, three benefits and a safe night for everyone.
During his sold-out AHOY show on October 11, Flemming performed for 16,000 visitors, and earbeanz was part of the experience. Fans could take home their own set of FLEMMING earplugs: a fully personalized edition featuring a custom-colored sleeve, pod, labeling, earplug, and filter. Every detail was aligned with his brand and show.The earplugs became more than just protection, they turned into merchandise, a piece of care, an experience, and a brand story in one small box. This collaboration shows how artists can strengthen their identity, even down to the sound.
